Brand Strategy
Competitor gap play
Name the competitor and platform. Naise finds the gap from your competitor analysis and drafts a counter positioning play.
Watch the sessionThe brief Naise works from
From the competitor analysis document in this project (or, if none is attached, base the gap analysis on our key advantage: our key advantage) identify the gap or under-served angle in competitor name's current positioning. Then, using the brand voice doc if available, draft a counter-positioning message that owns that gap. Deliver: the gap in one sentence, our claim in one sentence, and 2 content executions (post + headline) on platform that land the contrast.
Highlighted words are the blanks you fill in. Leave one empty and Naise uses a sensible default.
Counter-positioning against CeraVe, 2 TikTok executions
The unclaimed angle stated in one line, then two posts written to take it.
Inputs it asks for
competitor name
For example: Brand X
platform
For example: TikTok
our key advantage
For example: certified orthodontists behind every case, 40% cheaper than clinics